DYES

During his long tenure in service in reputed companies he Formulated & developed many branded Products, one of them a well known Soft Drink “Dukes Mangola” a very famous drink even after 45 years in the Indian Market. Mangola is still the public first choice, especially nutritional minded, even though many other international brands are available in the market. To have a separate identity of the product, he developed, formulated & manufactured Concentrates & Flavors in their factory premises. After few years he successfully completed a project wherein Design, Erection, Installation etc. was involved for new products. He was given the full charge of the plant and he handled the same independently and successfully. During this period he had gained experience of Administration, Marketing, Labour relations, Production, R&D etc. He has installed more than10 factories in India. After this he was involved for development of Chemical products in the year 1979, wherein he developed an import substitute Dye Intermediate for the first time in India “PARA AMINO AZO BENZENE” in a laboratory in the year 1979. It took him almost 2 years to start commercial production of PAAB of 99% purity in 1982. This product being an import substitute big reputed companies like Sandoz India Ltd, IDI Ltd, Colorchem Ltd, Atul Ltd, and Vasant Chemicals Ltd used to import this product from Germany & Japan. As our quality & consistency of the product was good all these major companies diverted their requirement for the above Dye Intermediate to our company. Sales started boosting & import of the same got totally eliminated. Merger of two companies Dyes & Fine Chemicals took place due to Market requirements into DBS Chemicals (A new premises was setup for this purpose in 1992).